Nthabiseng saw a gap in the market for a small diversified black owned business support services company in an industry dominated by either big conglomerates and informal players who concentrated on just one service offering. The company’s initial aim was to create affordable domestic and cleaning services (that included domestic helpers, housekeepers, nannies, caregivers and cleaners) on a full or part time basis. Over the last six years Well Maid has evolved to include the following 3 business divisions, offering complementary services; events management & catering, placement and cleaning and skills-based culinary arts (cooking) training and it continues to grow.

Well Maid has ambitions to grow its client through customised and personal services and competitive pricing.

Well Maid is anchored on the following values; respect, accountability, professionalism, flexibility and transparency and guided by a philosophy of excellence and innovation, while being anchored in the guiding principle of providing incredible and memorable customer experience that ensures repeat business.

Well Maid key strengths and competencies are its:

 Diversified business portfolio that provides it with the ability to provide end to end services to its client.
 Positive brand reputation, having grown over the last six years mainly through word of mouth.

 Level 1 BB-BEE status; Well Maid is a 100% black owned and 100% female owned.
  Qualified and experienced personnel; trained chefs and a certified trainer, Well Maid stands out amongst its small business competitors, allowing it to work with major corporate clients.
  Comprehensive list of major repeat business corporate clients.
  Its nimble structure allows it to adapt and offer customised customer service unlike its major competitors.